Gemometrics offers tools to validate diamonds and other gemstones. The company is based in the Northern-Sweden city of Luleå with the world as a market. 

“We have had an exciting journey since the product launch, where we have won the Red Dot Design Award for the product, initiated several crucial business relationships and collaborations with distributors and trustworthy industry institutes around the world. Armed with this success, I look forward to leading the change process in order for the company to become even more sales-oriented and to continue the development further. Together with the Board and our dedicated employees, I am convinced that we will reap even more successes.” says Daniel Smirat. 

“I'm glad Daniel Smirat has accepted the task of leading Gemometrics. The board looks forward to working with him in his new role to proceed with Gemometrics' global expansion.” says Sabrina Suikki, Chairman of the Board. 

Daniel Smirat, 26, began his journey with Gemometrics in the fall of 2017 and since then he has diversified his responsibilities including sales, business development and project management as well as responsibility for supplier relations and production planning. He holds a double master’s degree in Industrial Engineering and in Business and Economics from Luleå University of Technology. Daniel Smirat takes over the role after Peter Larsson who has been CEO since May 2018. 

“We would like to thank Peter Larsson for his efforts and for laying the foundations for a well-functioning international business. Leading a startup company is one of the most challenging assignments one can have, and we look forward to building on his good work. We wish him every success with his upcoming assignments.” says Daniel Smirat. 

 Gemometrics aims to proceed with the global expansion of its gemmological tool which is portable, accurate and user friendly. The company has been developed with the support of Arctic Business and is financed by Partnerinvest Norr, Norrlandsfonden, Almi and private investors.